Business Growth Process
Tired of working hard without much result? Use this method
you enclosed the essentials before trying to shape the rest of your business.
Do you clearly know the Purpose of Business ?
“Vision is where you want to reach and mission is why you want to reach there.”
Profit should not be a mission, it is an outcome. When you will focus on purpose i.e. your mission, then profitability is just an outcome. Making money shouldn’t be the sole purpose of your company. The problems of your customers which you will solve should be the purpose or mission of your company. Vision and mission act as a motivating factor for your employees, which is crucial for a company’s success.
“You cannot see the vision with physical eyes but from the mental eyes”. Vision and Mission are the keys to a successful business in that Appok Infolabs stand with you.
Have you planned to make your business successful in the long term?
What do you need to do to reach from point A to point B? This comes under objectives, strategy and action plan, For this, you need to answer the following questions:
- Where you want to go?
- Why do you want to go?
- What needs to be done to reach there?
Make your business successful by defining the objectives, strategy, and action plan of your company.
How will you behave in this process is called values. It includes nature, belief system, and work culture of your company. It is also one of the keys to a successful business. To make your business successful, you need to define the values of your company.
WHAT IS BUSINESS STRATEGY?
Business strategy is a art and science of formulating, implementation, and evaluating cross functional decisions that enables an organisations to achieve their objectives. There are three level of strategy
A- Corporate level for BODs, CEOs, Admin and management
B- Business level for Strategic business unit (SBU) and strategic business area (SBA).
C- Functional level for product mangers, feild manager and functional manager.
Strategy is a three-part deal:
1. Creating a vision/direction for the business
2. Identifying specific plans to achieve
3. A decision framework
A vision must be communicated effectively to the rest of your company (even if that’s just you). The best way to communicate your intent is by creating plans that lead to the vision being accomplished.
A businessman who solely works for money is doomed to decline. Money is only an outcome which will fuel the growth of your company.
- If a doctor opens a hospital to make money, then he will definitely resort to malpractices.
Just to make money, he will suggest various costly operations like cesarean, angioplasty, open-heart surgery, etc. even when they are not required. Within 30-60 months, the whole town will come to know about the unethical practices of that hospital. This may result in their debacle.
- On the other hand, if a doctor has made a mission to provide affordable healthcare service to people, then his brand will become popular soon.
Understood customer buying behavior?
- Do you understand consumer buying behavior?
- Do you want to retain your customers?
Consumer buying behaviour signifies more than just the approach of consumer towards buying a product. Marketing efforts therefore also emphasize on consumer’s consumption of services, ideas and activities. The manner in which consumer buys a product is extremely important to marketers. It involves understanding a set of decisions (what, why, when, how much and how often) that the consumer makes over the time.
WHO IS YOUR CONSUMER?
In general terms “Consumer is a person who consumes”, especially an individual belonging to a particular gender, age, sex, religion etc. and who acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing. In other words, it can be said that the Consumer is an individual who buys products or services for personal use and not for resale or reproduce.
A consumer is an important person who can make the decision to purchase an item from a particular store, and can be swayed by marketing and advertisements.